Lagos design the graphics for the new Design Apparat‘s catalogue. A tabloid format has been chosen to combine the support weightlessness and con una presentazione su grandi dimensioni dei nuovi arredi e degli artwork progettati per esaltarne le soluzioni formali.
Design Apparat‘s website recalls the soviet imaginary which inspires the brand dna, merging the iper-rationalism of urban Bulgaria’s landscapes with the contemporary sensitivity of its graphics.
Two years after its debut at Superstudio, Design Apparat is once again taking part in the Innovation / Imagination. Face to Superstudio Più exhibition with a new and re-vamped 21st Class Objects collection that is poetic, colourful and functional as well as price-friendly.
This time however, the inspiration came from the furnishings of public buildings in Bulgaria during the second half of the 19th century: pieces that are characterized by a programmed longevity and low production costs, here revitalized by new colours -powder and ancient rose pink, alongside sky to greyish blue- to soften their severity and essential nature.
For Design Apparat launch in Superstudio in April ’09, Lagos Design Studios has curated the setting up for the ”21st Class Objects” collection: set in Superstudio’s basement, the exhibition played with Soviet imaginery combining vintage objects and modern pieces.
In a preview at Superstudio 2009, Lagos has curated the design – concept, brand, product- of its first collection of furniture which goes under the name of Design Apparat . Developed in collaboration with Nido and Valiyan, two of the major furniture players of Bulgaria, Design Apparat is inspired by a renewed look at Bulgarian design of the second half of the twentieth century, with a particular reference to the Sovie style. The furniture are produced in a short supply chain.
The first collection of Design Apparat, inspired by the Bulgarian design of the second half of the twentieth-century, will be launched in Milan at the Temporary Museum for New Design – Superstudio Più, via Tortona, 27. Design by Mirko Tattarini, strategic consultancy by Lagos Design Studios. [Press Preview, 21th of April from 03.00 to 08.00 am; Balkan Soviet Cocktail Party, 23th of April from 07.00 to 09.00]